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As you can see, the pros prevail over the cons. In addition, the cons are not a reason to abandon the great idea to create an app like Tinder, this is just an occasion to think about the clearing of obstacles.

Tinder: a story of explosive success

In a sense, Tinder has been created almost by chance. As they say, “once upon a time” Sean Rad and Justin Matin had met Jonathan Badin and decided to develop the Cardify platform. This platform was intended as a service offering people rewards for shopping in certain sales outlets.

When Cardify had been brought to a pre-release state, its creators came up with the idea to transform these developments into a new product and build a dating app. The main purpose of such a service would be to simplify the dating process for shy people so that they would know in advance whether there is mutual sympathy between them. This idea resulted in Tinder.

Tinder saw the light on , in Hatch Labs – a business incubator of the American corporation named InterActiveCorp. Immediately after launch, the application had found a great demand. In , the number of Tinder users exceeded 10,000,000. By the end of the same year, a figure of 40,000,000 users and 1,000,000,000 swipes per day had been achieved.

Impressive, isn’t it? Such opportunities definitely suggest dating app development. Moreover, Tinder doesn’t rest on its oars and continues to evolve expanding the coverage area.

Global market

As of , the largest foreign markets of the company were Brazil and the United Kingdom. The audience of the application in these countries had been growing by 2% every day. No doubt, Tinder owners were happy to see that the idea to develop a dating app completely paid off.

According to the analytical system App Annie, in , Tinder was the most popular lifestyle application on Android in the US, Britain, Belgium, Switzerland, France, Hungary, Chile, and the Philippines.

Among lifestyle applications for iOS, Tinder has become a leader in Latvia, Lithuania, Estonia, Belgium, Brazil, Iceland, Sweden, Finland, and Malta. Read more →